Our Story

Since 2004, Rustica has been a Minnesota favorite for exceptional pastries, bread, desserts and remarkable coffee and teas.  We have some of the most experienced and talented baristas and bakers perfecting the beloved Rustica favorites, while introducing some new, creative and delectable goodies.

Founded by Steve Horton, a James Beard Award semifinalist, whose passion for artisan breadmaking, pastries, and signature bittersweet chocolate cookies have become benchmarks at Rustica. After more than a decade of intensive work Horton sold Rustica to his longtime friend and business partner, Greg Hoyt. His connection to Rustica Bakery started in 2009 helping facilitate Rustica's move to its Calhoun Village and laid the groundwork for taking the wheel in 2015. Hoyt lead Rustica to expand its retail presence by opening a second location at Southdale Center in Edina in 2020 and venturing into new concepts, such as launching Rustica Cookies & Creamery at the Mall of America in 2016, though this particular endeavor was short-lived.

As of November 2024, Rustica was acquired by Jester Concepts, the restaurant group behind Parlour, Borough, P.S. Steak, Butcher & the Boar, Starling and more. Jester Concepts is currently expanding Rustica’s wholesale operations and opening a Wayzata location summer of 2025, while preserving its beloved recipes and high-quality standards.

We're grateful for our strong community and the support that has helped Rustica grow throughout the years - it’s what makes our brand special and unique and allows us to continue to serve you everyday.